Während der Berlin Fashion Week ist die Bread and Butter immer mein heimlicher Liebling; nirgendwo anders wird Mode so entspannt, lässig, international und mit jeder Menge Entertainment-Faktor zelebriert.
Man fühlt sich vor allem draussen eher wie in einem Sommercamp als bei einer Modemesse.
Nach einer tollen Opening-Party ging es an Tag 1 auch gleich zur Bread and Butter, kurz BBB. Zwar fehlten diesmal leider grosse Labels wie Levi’s oder Diesel (wo es letztes Jahr die phantastische Diesel Island mit Sand und Kokospalmen gab) -trotzdem war wieder jede Menge geboten: Mode en masse, ein echtes Poloturnier draussen (allerdings die armen Pferde, bei der Lautstärke aus den Boxen), ein Auftritt der Boss Hoss, eine nette Outdoor-Area, in der man relaxen und sich stärken konnte und die schönsten Männer der Fashion Week 😉
Leider reisen die nach der BBB meist alle wieder nach Italien, Skandinavien, Spanien und Co ab. Apropos; an den Besuchern sah man hier jede Menge Neon – in Italien scheinbar gerade der letzte Schrei.
Besonders gefiel mir der Stand von Fornarina, der grosse Grashügel von Hilfiger Denim, wo sich Models im Gras lümmelten (der Model-Glaspool letztes Jahr war allerdings noch besser) und der Guess-Stand, wo man wie immer mit Drinks bewirtet wurde und den wunderbaren Katalog mitnehmen konnte. Die Puppen hier hatten Köpfe aus riesigen Blumengebilden.
Aussteller, Einkäufer und Besucher kamen wie immer voll auf ihre Kosten. Wir liessen den Abend entspannt in der Abendsonne im Outdoor-Bereich ausklingen und waren uns mal wieder einig; die BBB ist einfach die Beste.
Und diese Labels waren alle bei der Bread and Butter 2012:
Sport & Street + D.O.C.K.
’47 Brand | 2BOP | Addict | Artisanal Ansatz | BAGUA | Beck & Hersey | Björkvin | Black Scale | Bobbie Burns | BOOM BAP WEAR | Boxfresh | British Knights | Brooklyn We Go Hard | C1RCA | Case Scenario | Chunk | Cityfellaz | Clae | Clarks Originals | Clarks Sports | Coloud | Coltesse | Dee & Ricky | Diadora | Dickies Footwear | Djinns | DrunknMunky | Encore | Famous Stars and Straps | Feiyue | Filling Pieces | Forvert | French Kick | Fussvolk | Fydelity | Gola Classics | Happy Socks | Herschel Supply Company | HUB Footwear | hummel | IMIXID | Incase | IUTER | Jansport | Jim Rickey Sneakers | K-Swiss | KangaROOS | Karhu Originals | Kawasaki | Keds | Lacoste Footwear | Laurence Airline | Maison Labiche | MAKIA | Manhattan Portage | Marshall Headphones | Maui and Sons | Mazine | Mishka NYC | Mistral | Mitchell and Ness | Mixie | MLB | Molami Headphones | MONEY | Monsieur Lacenaire | Native | Neon Green | New Balance | New Era | Official Crown of Laurel | Onitsuka Tiger | Palladium | Palmercash | Pantheone | Pantone Universe Beachwear | Panuu | Pointer Footwear | PONY | Primitive | PRO-Keds | Proof | PUMA | Sedgwick & Cedar | Sperry Top-Sider | Spitfire | Stance | Starter | Super Sunglasses | ToonStar | UCLA | Urbanears | WAD Magazine | WeSC |
Brands Summer 2012
Street Fashion
Anerkjendt | Anvil | A QUESTION OF | Armistice | Bam Bam Clothing | Bellfield | BJÖRN BORG | BOLD | Boy London | Brand 8 | breo | Buff | Candy For Richmen | CAT Footwear | CCILU | CCKT | Costo | Criminal Damage | Cuckoos Nest | DEAD FMS | Denim Devils | Drink Beer Save Water | ELVINE | Engel Original | FAGUO | Fatmoose | Faux Pas Paris | Fruit of the Loom | GABBA | Groceries | Humör | ICEMAN | Impure | Jeepers Peepers | Jorge | Juju Shoes | Just Junkies | KGN DENIM | khujo | KOMONO | Kronstadt | Le Coq Sportif | Les Benjamins | Logosh!rt | Lonsdale | LOVE NAIL TREE | Myboo | nat-2 | Natural World | New Love Club | Nokian Footwear | nümph | OnePiece | Oxmo | Oxmo Desires | Pantofola D’Oro | quayeyeware Australia | ragwear | Revolution / RVLT | Ron Abraham | Royal Elastics | RUGGED Eagle Footwear | RÜTME | Saint Vacant | Satorisan | Silent Theory | SINSTAR | Sneaky Steve | Solid | Somewear | Streetammo | Svea | TAILORED BY SOLID | The Ragged Priest | TOMS | Underground | Valsport | Victoria | Villain | VOODOO GIRL | VSCT |
Brands Summer 2012
Fashion Now
amarillolimon | b.young | Birkenstock | Blink | Blowfish | Blutsgeschwister | Bronx | Buffalo Boots | Chipie Shoes | Colors of California | Compañiafantastica | Coolway | Coral Blue | Cream | Danefae | Deby Debo | Dixie | Däv | El Naturalista | erfurt luxury accessories | Feud | Fever London | Fly London | Fransa | Friis & Company | Giesswein | Ginger+Soul | Glamorous | Havaianas (Luna Park) | ICHI | Ipanema | Iron Fist | Irregular Choice | Jumpin | Kaffe | Kickers | King Louie | Konrad | Lavand | Little Marcel | Love Forever | Maze | Mint | Mismash | Mou | NOVESTA | Noë | Papillio | RARE LONDON | Red Soul | Rider | Rocket Dog | Sancho Boots | Scholl | SisterS Point | Skunkfunk | Smash! | Surkana | TFNC London | Tricot Chic | Vagabond | Vive Maria | Who’s that Girl | Wow to Go | Xti | Yumi |
Brands Summer 2012
Style Society
18FLOO | Airstep | Angels Never Die | Australia Luxe Collective | Axara | Barrio Santo | Blackstone | Blaque Label | Buddha to Buddha | Carrera Jeans | Cathrine Hammel | Chaser LA | Container | Cotton Garden | Darling | Death by Zero | Deja-vu | Depeche | Derhy | DKNY Active Shoes | Dori Premiere | Eleven Paris | Emmy | Farfalle di Felice | Fend | Freaky Nation | Fritzi aus Preußen | Gaudì | g design | Geisha | Gipsy | gsus sindustries | Hakan Akkaya | HEART | Japan Rags | JC/DC | Justing Jeans | KAOS | KOAH | Kookai | Koos | Le Temps des Cerises | Local Celebrity | Lois Jeans | Lola Ramona | Louche | Mauritius | mbyM | MEK USA DNM | Mexicana | Minnetonka | Miss Me | Miss Roberta | Monkee Genes | Mos Mosh | MUNICH | Naf Naf | Nice Things | Ocean Drive | OndadeMar | Paloma Barcelo | Plomo o Plata | Relish | rich&royal | Rosebowl and Bricks | Rut m.fl. | Sendra Boots | Sneaky Fox | Summum | Tee Library | Wings of Wonders | XO | Yerse |
Brands Summer 2012
Denim Base
ADenim | adidas Originals | Alberto – Pants We Love | Alpha Industries | Antony Morato | Blend | Blue Denim Lodge | Camp David | CAMPUS | Converse | Cross Jeanswear Co. | DEELUXE Est.74 | Desigual | Dr Denim Jeansmaker | Firetrap | Fornarina | Fracomina | Freddy | Freeman T. Porter | FUGA DENIM | G-Star RAW | G-Star RAW Footwear | GUESS Jeans | Hans Boodt Mannequins | Herrlicher | Hilfiger Denim | Indicode Jeans | JOOP! | Kaporal Jeans | Kocca | Lee Cooper | Lindbergh CPH Jeans | Liu Jo | LTB | M.O.D. Miracle of Denim | Maison Scotch | Mamuut Denim | Marc O’Polo | Mavi | mode… information | Mustang | Nickelson | No Excess | One Green Elephant | Pepe Jeans Footwear | Pepe Jeans London | Petrol Industries | Redskins Territory | Rocawear | Scotch & Soda | Shine | SOCCX | Sportswear International | Strellson Premium | Strellson Sportswear | Superdry | Sweet Years | Takeshy Kurosawa | TextilWirtschaft | Tigerhill | Timezone | TOM TAILOR Denim | TOM TAILOR Polo | VANS | VENTE-PRIVEE.COM | WeAr Magazine | Wrangler |
Brands Summer 2012
Tempel of Denim
3sixteen | 3×1 by Scott Morrison | 7 For All Mankind | 45rpm | AG Adriano Goldschmied | Atelier La Durance | Big John | CLOSED | Collect Denim | CYBEX by lala Berlin | Denham | Industry Of All Nations | Japan Blue | JOE’S | K.O.I – Kings Of Indigo | kohzo | Laboratorio by TRC Candiani | Momotaro Jeans | Mr. Blacks Garment Essentials | Nadel & Pen | Natural Selection | Orta Anadolu | patrick mohr | Pearly King | Rising Sun Jeans | Rokker | Seven Foot Cowboy, Jeans by Pokit |
Brands Summer 2012
Treasury
airmici | Archie Grand | Atelier 145 – Custom Leather Workshop | aunts & uncles | BOOKMAN | Boregart | Brandbook | Braun Büffel | Bread & Boxers | Case-Mate | Chiossi Cycles | Cover Lab | Coyote Bags | Create Bikes | Donkey Books | Donkey Products | drom Fragrances | ESKA | Fashionology | Fauna & Flora | Field Notes | FIRMA® SUPER BRAND – Sucker | Frame Publishers | FREDsBRUDER | Gina Stewart Cox | HAY | Inca Starzinsky | IO?ION! | kidneykaren | Kothai | Lapàporter | LAROGY | LDT Nagold | LE DD | Lili Radu | Magma | May28th | my biotiful bag | My Closet | MY NAME IS SIMONE | MY STUFF | MèDusa | Nach Jewellery | Native Union | OBag | OClock | odm | Opaco | Ottimia | PALOMAR | Paperwallet | PAPP UP | Peter Ibruegger | Pokketmixer | rabito | Randomstyle | Rosa Maseda | Sal y Limon | shoesenkel | SKIMP | Slang Barcelona | Stoyn Ice Cream | Sunpocket | titiMadam | TRIWA | V.C.Accessories | Votivo | VuerichB. | WEMAKETHECAKE | wewood | wooden radio FINE ECODESIGN | XXL Hardwear | ZOOKIE | ZWEI |
Brands Summer 2012
Urban Superior Women
Actlive Marithé + François Girbaud | Bensimon Collection | Blaumax | Bloch | by Mi | Codello | Codello men | Cruciani | ESKEY | European Culture | flip*flop | Floris van Bommel | French Connection | GEORGE GINA & LUCY | Goldmud | Goosecraft | jean paul | LA FÉE MARABOUTÉE | Margit Brandt | Melissa | minimum | Modström | Noa Noa | Oakwood | PAJAR CANADA | Pretty Ballerinas | Rehard | River Woods Ladies | Rules by Mary | S’NOB de NOBLESSE | SACK’S | Saint Tropez | Samsøe & Samsøe | Sandwich | SET | Sportalm | st-martins | STYLESNOB | Supertrash, Born in L.A. | TheLabelFinder | TURNOVER | Twist & Tango | Vanzetti | Vanzetti Selection | YAYA |
Brands Summer 2012
Urban Superior Men
A.FortyThree | Aeronautica Militare – Collezione Privata | A Fish Named Fred | ARQUEONAUTAS | Ballistic | Bruun & Stengade | Calvin Klein Jeans Footwear | Calvin Klein Jeans Kids Footwear | camel active | CINQUE | ck Calvin Klein Footwear | CLOSED | Corniche by Tricker’s | Cowboys Belt | Dolomite | DRYKORN | Duck and Cover | El Ganso | Essentiel | Eton | Filippa K | FQ1924 | Frank Wright | HAMAKI-HO | HOTEL MANUFACTURE | J.LINDEBERG | Junk de Luxe | KnowledgeCotton Apparel | LAGERFELD | LJUNG | Mads Norgaard | Manuel Ritz | Marville | Merc | Moods of Norway | N.Z.A. New Zealand Auckland | nabholz | Napapijri Footwear | NOBRAND | North Sails | Original Penguin | Oscar Jacobson | Oscar of Sweden | R2 Westbrook | R 95th | Red Collar Project | REDGREEN | Robert Graham | Rockport | Sailors & Brides | Sand | SELECTED | Soludos | SUIT | Tiger of Sweden | Uniforms for the dedicated | Victorinox | VILA | VITO | Wellensteyn | Won Hundred |
Brands Summer 2012
L.O.C.K.
A.O. CMS | AG Adriano Goldschmied | Aigle | Armor Lux | Baracuta | Barbour | Blauer | Blue de Gênes | Brooks Brothers | Buttero | Canada Goose | Care Label | Carhartt Work in Progress | Chevignon Heritage | Clip & Rope | Denham | Dr.Martens | Driza-Bone | Dukes Finest Vintage Artisan | Eastpak | Edsor Berlin | Edwin | Farah | Filson | Fred Perry | Frye | Gant Rugger | Gloverall | Goorin Bros. | H.T.C. Hollywood Trading Company | Hartford | Hemley | Heschung | Hobo | Johnson Motors, Inc. | K-Way | Laco | Lightning Bolt | Ludwig Reiter | Lyle & Scott | Meindl | N.D.C. Made by Hand | Nigel Cabourn | Nudie Jeans | Pantherella | Penfield | Primeboots | Prps Goods & Co. | Prps Japan | R.M. Williams | RAW selection by G-Star RAW | RE: | Red Wing Shoes | Roy Roger’s Rugged | Saint James | Salvatore Piccolo | Schiesser Revival | Sebago | Sorel | Stetson | Stockman | Superga | The Last Conspiracy | Tricker’s | Walk-Over | Wiggy’s | Windsor | Wolsey | Wolverine 1000 Mile Collection |
Brands Summer 2012
FIRE DEPT. at L.O.C.K.
Brooks England | Danner Stumptown | Dehen1920 | Denim Demon Jeans | G.R.P. | Gilded Age | Gitta Plotnicki | Jack Flynn | Lasco | Massaua | Merz b. Schwanen | Midori | P.A.P Made in Sweden | Pedaled | Pike Brothers | Robinson Les Bains | Tanner Goods | Tellason | Three Animals | Viberg | Vingetorix | Wahts The Underwear Makers |
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